1. clear values and a sense of mission and vision that permeates the culture
2. values that extends beyond the workplace and impact the larget society
3. honest and transparent communication that creates trust, enhances commitment, and encourages innovation
4. extraordinary focus on the customer and on building long-term relationships
5. strong sense of community development and social upliftment
6. long view with a focus on sustainability
7. an understanding that their competitiveness is tied to the talents and commitment of their workforce
8. belief that most of their future leaders are already working for the company
9. constant hunt for new ways to improve employee experience
10. structure around teamwork, minimizing hierarchy, and maximizing goal achievement
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